Image & Identity
The WCDC uses media and outreach to highlight and promote community events, successful revitalization efforts, available space, local businesses, and more.
Community Outreach & Engagement
We continuously work to improve our external communications through weekly emails, monthly newsletter pages in the Wilkinsburg Sun, press releases, and social media. Through these outlets, we work to change the negative perception of Wilkinsburg by showing all of the good, positive work that happens in our community everyday.
To this end, we established Wilkinsburg: Good All Over, a campaign to feature positive news and happenings using the hashtag #GoodAllOver on social media. Besides the WCDC, council people, the school district, businesses, and individuals have adopted the hashtag to promote Wilkinsburg.
Good All Over has since grown into a comprehensive branding initiative. In May 2017, we installed Good All Over banners and window decals throughout our business district. We will continue building on this initiative through small business advertisements, additional window displays, merchandise, and more.
Small Business Marketing
Working with the PNC Foundation over the past several years, we have been able to develop a campaign to promote small businesses in Wilkinsburg and show people what our community has to offer, including jewelers, print shops, retailers, florists, ethnic markets and restaurants, and manufacturers. Learn more about our small business community & check out our success stories or stop by our office to pick up a copy of our business district booklet.
To further engage the community, we host and promote events, meetings, and other happenings within the Wilkinsburg community. Our events include the Wilkinsburg Two-Way Street Fest, Wilkinsburg House & Garden Tour, Wilkinsburg Vacant Home Tour, Wilkinsburg Food Tour, Meet Me at the Station Gala, and several community meetings.
We regularly promote events for the Wilkinsburg Chamber of Commerce, such as the Wilkinsburg Thursday Open Market, Hosanna House, MAD DADS, Pittsburgh Housing Development Association Inc., and others. We also promote the borough’s annual Art in the Park music series, which takes place at the Penn Avenue Parklet during the summer months.